DATA ANALYSIS

Provide services more faithful to the preferences of each type of telco customer by using better data analysis techniques.

SATISFACTION

Make telco customers more satisfied with the services provided by the operators.

FORECASTING

Decrease the churn rate in the telco sector by using forecasting models that analyze the demographic and behavioral data of customers in order to find potential future cases of abandonment.

MONITORING

Reduce bad debt cases on the telco sector by using more efficient monitoring mechanisms and by using innovative models to forecast potential future cases.

Project Context

The problem:

Telco operators offer a wide variety of services to their customers, from TV, Internet and Voice services to Value Added Services (VAS). Although these services boost new revenues and differentiate them from the competition, they cannot prevent operators from continuing to suffer significant losses due to failed payments and fraud, and they are also not sufficiently appealing to improve the degree of customer satisfaction on the telecommunications sector, as this is one of the sectors with the lowest scores in consumer satisfaction indexes in recent years.

Thus, there is an urgent need to create a solution capable of improving bad debt management, reducing the churn rate and improving the way customer data is used by operators. The TelcoVista project proposes to face these challenges through the investigation and development of a Big Data Analytics platform equipped with optimized mechanisms for analyzing and forecasting relevant operational events for telco operators.

The solution:

Innovative Big Data Analytics platform that intends to help telco operators on making better business-related decisions through the usage of high-quality data analysis techniques and smart data prediction mechanisms. It is composed by two main tools:

Web management and decision support tool for telco operators;
Mobile selfcare app for telco clients.

Functionality

Web management and decision support tool for telco operators

Tool that aims to help the managers of telecommunications operators to better understand business information they have, with a special focus on reducing debts, reducing the rate of customer abandonment, and providing services directed to customer preferences.

Mobile selfcare app for telco clients

Mobile application that will allow consumers to manage their account at the operator, consult and manage services, products and campaigns, request credit from the operator, and receive and view notifications.